The “I like it on…” Fallacy of Breast Cancer Awareness

Photo by inadvisable at Flickr.com

For the past weeks, I’ve been seeing women posting messages on Facebook, Twitter and many of the popular social media networking sites such as “I like it on the kitchen sink” or “I like it on the dining table.” For the average person, more so the heterosexual male, these messages connotes a meaning akin to sex. But in my social media circle, I see women of stature and some of deep religious faith publishing similar text.

And so, I began my search for these senseless messages in or on the web and found it to be an indirect support to breast cancer awareness. “I like it on…” means where a woman would leave her purse or bag, “I like it on the kitchen table” simply suggests where she likes to leave her purse. At first, I rode along with these quippy anecdotes; but then, I realized how it must look like to an adolescent, much more a child, to be reading these quips and getting the wrong message.

I came across Reagan Lynch’s blog on the subject matter and understood how wrong the awareness campaign is providing provocative-meaning expressions of adult womanhood just to support a well-meaning crusade. Reagan writes:

Again this really doesn’t do anything to promote breast cancer awareness, and their is a theological problem with doing these types of status updates.

So if you post a status saying “I like it in the back seat”. You should reread that statement and ask yourself if that is a proper statement to make in a somewhat public forum. Read the statement in your mind using your dad, your boyfriend, husbands, or pastors voice, and ask if you still need to post that update.

In being secretive about this issue, posting to a public forum, or posting a statement that may seem harmless but can lead to a reputation if people don’t understand are you being respectful to the men in your life?

As a man, I truly support breast cancer awareness campaigns such as wearing those pink ribbon pins (when I used to work for Avon) and many others. But this phenomenon has gone overboard and wouldn’t want the children of the world, many who are online and reading mommy’s “I like it on…” posts and figuring the message on an opposite context.

Reference: Reagan Lynch Blogsite

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