Jollibee through its flagship product Chickenjoy launched in August its Jollibee Family Values Awards in honor of Filipino families whose strong and joyful ties help and inspire their communities in unique ways. “These are the families whose exceptional bonds enrich not just their own lives but also that of their respective communities. Through their examples and collective deeds while embodying respect, optimism and generosity, they show the many joys that close family ties bring and how these positively affect society,” shares Albert Cuadrante, Jollibee VP for Marketing.
Recently, Jollibee awarded the winning families during the Gabi ng Parangal para sa Pamilyang Pilipino held at the Crowne Plaza Hotel in Ortigas. “It was a nationwide search and we invited everyone to join as a family or nominate other fun and outstanding families who have touched their lives and their community one way or another.” Out of 1,400 entries, the list was shortened down to 25 families until the panel of judges came up with the 5 families.
The judges were comprised of TV/radio personalities Julius Babao and Christine Bersola-Babao, Department of Social Welfare and Development (DSWD) Undersecretary Alicia Bala, parenting columnist Cathy Babao-Guballa, Center for Family Ministries Director Fr. Allan Abuan, Jollibee vice president for Marketing Albert Cuadrante, Jollibee vice president for human resources Theresa Jotie and Jollibee marketing manager Kent Mariano.
Five winning families from Mega Manila, Northern Luzon, Southern Luzon, Visayas and Mindanao will each get P100,000 in cash (tax-free), a trophy specially designed by Michael Cacnio, and P10,000 worth of Jollibee Gift Certificates. The families were judged based on the following criteria: family values (40%), impact outside the family (40%), degree of participation of the family (10%) and uniqueness of story (10%). Of the shortlist of 25 families, everyone was personally interviewed and were required to submit supporting documents.
Named most outstanding families were: Ireneo and Flordeliza Depleo and family from Sta. Maria Bulacan (North Luzon); Emmanuel and Mila Mercado and family from Quezon City (Mega Manila); Edonis and Christine Francisco from Lucena City (South Luzon); Ernesto and Remedios Suplido and family from Silay City (Visayas); and Rey and Marjorie Cartojano from General Santos City (Mindanao).
Photo by Jollibee